The Content Rebels

Working in house and rebellious campaigns with Melissa Rosenthal

Ever wondered how some brands have a knack for creating risky and rebellious content that speaks to the cultural moment? Us too. That’s why in this episode of the Content Rebels, Sarah Spence talks to Chief Creative Officer at ClickUp, Melissa Rosenthal about working in house, and getting those rebellious campaigns over the line.
 
In this episode you’ll learn:
What it means to be a creative and work within a brand’s comfort zone
How to insert creativity even within ROI demands
Why leaders in creative spaces need to protect employees from too much unnecessary anxiety in the workplace
The behind the scenes of some of the more rebellious campaigns from ClickUp

Online communities to boost your marketing career with Sheree Rubinstein

Want to know the secret to coping through rough times and elevating your confidence to CEO level? It’s community. In this episode of the Content Rebels, Sarah Spence talks to Sheree Rubinstein, founder and CEO of the all female community, One Roof.
 
In this episode you’ll learn:
Why pivoting is hard but can be your saving grace
Why the relationships you form in business are so important
Why the world needs more women leaders
How there’s nothing like a rebrand to create great new marketing

The rise of content marketing with our content team

 
Just when was that moment that marketing shifted from “Mad Men extravagance” to the complex and targeted strategies we see today? Join Sarah Spence for this special episode of the Content Rebels where she asks the experts in her own team about the evolution of marketing.
In this episode you’ll learn:
How the fall of traditional media has impacted marketing.
The best way to tackle SEO.
Why a good strategy is actually worth it.
How to create a well oiled content marketing machine that creates great work, everytime.

B2B Marketing Problem Solving with Mark Ankucic

Original thinkers are so valuable in the marketing world and that’s why, in this episode of the Content Rebels, it's been so great to peer into the mind of  B2B Marketer, Mark Ankucic. In this episode Sarah and Mark discuss how marketing has evolved and where the focus really should lie.
 
In this episode you’ll learn:
Why thinking about how people act in the real world is key to marketing success
The importance of buying committees
How to structure your marketing team for the win and reach that polished 1%
Why B2B marketing is challenging but also, so much fun to work in

Marketing International Brands with Sasha Menon

Ever wanted to work with a multinational? Imagine all the creative ways you could change messaging as you changed countries. In this episode of the Content Rebels, Sarah Spence talks to Sasha Menon, Head of Content Marketing, APAC, with Autodesk, a multinational software corporation. 
 
In this episode you will learn:
 
Why brands need different messaging to target different audiences across the world
Why you’ll always get a better result when you personalise a campaign
The best way to shift mindset when you need to shift to different briefs
How to use content to create thought leadership
 

Creating content with Aboriginal and Torres Strait Islander agencies and communities

How inclusive is your marketing? In this episode of the Content Rebels, Sarah Spence learns how to collaborate and create with Indigenous agencies and the communities they serve with David Williams, Executive Director of Gilimbaa. 
 
In this episode you’ll learn:
How agencies focusing on Aboriginal and Torres Strait Islander communities have changed and evolved alongside the greater community in the work they now do.
Best practice when working with Indigenous agencies
Why the Aboriginal market should be part of any strategy based in Australia
How to work collaboratively with community

Smart money moves in marketing with Ladies Finance Club’s Molly Benjamin

Marketing and money may seem to go hand in hand, but the truth is, lots of us struggle when it comes to finances.
In this episode of the Content Rebels, Sarah Spence talks to Molly Benjamin of Ladies Finance Club fame. Whether it’s negotiating in board rooms, asking for a pay rise or learning how to invest, Molly Benjamin has been helping women step into their finance power. 
 
In this episode you’ll learn:
 
Why the current generation of working women are still catching up when it comes to money knowledge and power
Why gaining control over your money is the answer to gaining control over your life
How to see yourself as a stakeholder to improve your finances
Where to focus your money when you’re just starting out in your business
 

The Wisdom of Digital with Mary-Anne Amies

Want to know how to last the test of time and still be at the top of your marketing game? We’ve got you. In this episode, Mary-Anne Amies of Wise Up Marketing, who has been leading her agency since 2010 will talk you through the changes, the highs and the lows of this ever evolving industry.
 
In this episode you’ll learn:
Why digital marketing is still marketing
The growth of specialised agencies and female CEOs
Where all marketing strategies should start
And why keeping it real is the best way to market yourself
 

The Glitz of Influencer Marketing with Danielle Lewis

Have you thought about adding influencers to your marketing toolbox? We don’t need to tell you that influencers are big business now, but what you may not know is how they can amplify your marketing campaigns. On today’s episode Sarah Spence talks to Danielle Lewis from Scrunch about all things to do with the creator economy.
In this episode you’ll learn:
How influencers came to be a thing
The best way to approach the use of influencers in your marketing
Why influencers can be an economical and powerful force in marketing
Where the future of the creator economy is heading.

Happiness in the (Content Marketing) Workplace with Declan Edwards

Hustle culture isn’t just making you unhappy, it’s costing you money. In today’s episode, Founder of BUHappiness College, Declan Edwards talks about why a happy workplace is a profitable workplace and how you can take steps to ensure your agency is attracting the best employees out there.
 
In this episode you’ll learn:
How measuring happiness as a core KPI is the key to success
The pillars of happiness in the workplace
The ROI on a happy workplace
How a happiness college markets happiness