Marketing International Brands with Sasha Menon

Ever wanted to work with a multinational? Imagine all the creative ways you could change messaging as you changed countries. In this episode of the Content Rebels, Sarah Spence talks to Sasha Menon, Head of Content Marketing, APAC, with Autodesk, a multinational software corporation. 

 

In this episode you will learn:

 

• Why brands need different messaging to target different audiences across the world
• Why you’ll always get a better result when you personalise a campaign
• The best way to shift mindset when you need to shift to different briefs
• How to use content to create thought leadership
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