Working in house and rebellious campaigns with Melissa Rosenthal

Ever wondered how some brands have a knack for creating risky and rebellious content that speaks to the cultural moment? Us too. That’s why in this episode of the Content Rebels, Sarah Spence talks to Chief Creative Officer at ClickUp, Melissa Rosenthal about working in house, and getting those rebellious campaigns over the line.

 

In this episode you’ll learn:

• What it means to be a creative and work within a brand’s comfort zone
• How to insert creativity even within ROI demands
• Why leaders in creative spaces need to protect employees from too much unnecessary anxiety in the workplace
• The behind the scenes of some of the more rebellious campaigns from ClickUp